To support small business owners, Verizon partnered with Next Street and launched the Small Business Digital Ready platform, offering free online courses led by industry experts. I scripted and directed the end-to-end production of 12 long-format educational videos covering key business topics such as online marketing, securing funding, operations, and cybersecurity. The project achieved 92% positive user feedback based on post-course surveys, showcasing its value and impact for small business owners.
MY ROLE
Script Development: Each video featured real experts sharing their personal experiences, tools, and actionable advice. I collaborated with industry experts to craft engaging scripts and course content, ensuring clarity and relevance for small business owners across diverse topics.
Creative Direction: Directed the end-to-end production process, maintaining a consistent tone and quality while aligning with Verizon's mission to empower small businesses.
Production Oversight: Oversaw the entire process from scripting to filming and post-production, ensuring timely delivery of high-quality videos. I was present on set to direct talent and ensure all aspects followed the creative vision.
Creative Direction: Directed the end-to-end production process, maintaining a consistent tone and quality while aligning with Verizon's mission to empower small businesses.
Production Oversight: Oversaw the entire process from scripting to filming and post-production, ensuring timely delivery of high-quality videos. I was present on set to direct talent and ensure all aspects followed the creative vision.
